IMR, the car ... er pardon the market research institute for studies in the field of automotive.

No matter if you want to carry out a Car Clinic or POS interview at the IAA, in IMR you will find a competent contact person for all studies in the Automotive sector.

We have already gained experience in the following study types in the automotive sector:

Car Clinics (recruitment or complete implementation)

Motorcycle / Roller Clinics
Group / individual interviews with car buyers (segments A-E)
POS interviews (dealers, petrol stations, trade fairs)
Pre-tests / Advertising Tests
Mystery shopping
Other quantitative surveys