Let IMR be your destination for your automotive research study.
No matter if you want to carry out a car clinic or POS interview at the IAA, in IMR you will find a competent contact person for all studies in the automotive sector.
We have experience in numerous types of studies:
Car Clinics (recruitment or complete implementation)
Motorcycle / Scooter Clinics
Group / individual interviews with car buyers (segments A-E)
POS interviews (dealers, petrol stations, trade fairs)
Pre-tests / Advertising Tests
Brand awareness and equity
Sustainability and environmental approaches