AUTOMOTIVE

Let IMR be your destination for your automotive research study.

No matter if you want to carry out a car clinic or POS interview at the IAA, in IMR you will find a competent contact person for all studies in the automotive sector.


We have  experience in numerous types of studies:


Car Clinics (recruitment or complete implementation)

Motorcycle / Scooter Clinics
Group / individual interviews with car buyers (segments A-E)
POS interviews (dealers, petrol stations, trade fairs)
Pre-tests / Advertising Tests
Mystery shopping

Brand awareness and equity

Sustainability and environmental approaches
Quantitative surveys